All Images via Lolë
Lolë, a Canadian-based fitness brand, has taken over New York City this week. On Monday, they held a White Yoga Flash Mob at landmarks around the city. Last night, I took part in the Lolë White Tour by participating in a yoga class at the Museum of Modern Art. The White Tour, which also visits Montreal, Toronto, and Edmonton, is a series of unforgettable yoga events in major museums around the world. To create a peaceful atmosphere, participants are asked to wear all white, and the practice is set to live music from a local symphony orchestra.
Last night, over 600 people gathered at MoMa for two sessions of yoga with world renewed yoga instructors Elena Brower, Colleen Saidman, and Rodney Yee. While it was dark and raining outside, the MoMA atrium was filled with light. Bernard Mariette, Lolë’s President and CEO, describes it best: “It’s moving to see so many yogis gathered in such majestic places. Practicing yoga surrounded by works of art and hundreds of like-minded people allows for profound exploration and reflection, and a shared sense of collective energy. It is truly a unique experience for body and soul.”
On June 2, Lolë will open its doors at 112 Mercer Street in Soho. They will also host a free Tuesday summer series of workouts in partnership with Fitist on Pier 25. I look forward to seeing how Lolë continues to grow in the city!