Last night, I attended my first New York Fashion Week show ever–Athleta’s Crush of Adrenaline. Appropriately, it was also Athleta’s first time showing at NYFW. I’ll be attending three more fitness shows in the next week. Fitness brands are certainly making a statement this year by showing activewear during an event traditionally meant for high fashion.
The Athleta show was held at SIR Stage37 and featured a maze of runways with a giant shadowbox behind them. During the first part of the show, the models (who are all dancers and athletes) performed choreography by world-renowned choreographer Luam Keflezgy who works with the likes of Beyonce, Rhianna, Britney Spears, Kelly Rowland, and Kanye West. Luam incorporated contemporary, hip hop, and even trampoline cardio into the show. If you’re in New York, you can take a Fitness Meets Fashion class with Luam on Saturday morning at Athleta Flatiron!
During the second part of the show, each of the models took to the catwalk to show off her Athleta look. The following three outfits were my favorite.
All images via Athleta