As promised, here are some pictures from the Under Armour #IWillWhatIWant NYFW event I attended last Thursday. This event was one of my favorite I’ve attended since I started blogging. It was held on the rooftop of the Hudson Mercantile at sunset. When Sam and I arrived, we were given a full UA outfit to change into–crops, sports bra, tank, socks, shoes, and even a metallic temporary tattoo! Once the entire group arrived, Natalie Uhling led us in a NUFit high intensity interval workout, filled with squats, jabs, lunges, planks, and more. Following the workout, we enjoyed cocktails and healthy snacks while listening to Executive Creative Director of UA Women Leanne Fremar talk about the #IWillWhatIWant campaign. The event was held on the same day that Gisele Bundchen’s video launched, so it was interesting to talk to Leanne about the decision to include her as a spokeswoman. Finally, we capped off the night with more drinks and dancing with lights from the Empire State Building and Times Square as our backdrop. I even sang Empire State of Mind. It was magical.
All images via Mode Media