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Fitness Classes at SXSW 2015

Are you heading to Austin for SXSW this weekend? If so, I’m jealous. #CareerBucketList For those of you not part of the tech or advertising world, SXSW is an annual conference that explores the latest in film, interactive, and music. Attendees enjoy speakers, parties, and lots of Southern food. This year, if you can fit it in, there are also plenty of opportunities to sweat in Austin. Even Adweek says so. Hover over the image above to learn which brands will be hosting classes. I’m looking forward to streaming the below panel, featuring one of my girlcrushes, Equinox President Sarah Robb O’Hagan.

How the Data Era Will Build High Performing Humans
Saturday, March 14 — 11am-12pm

54 million Americans belong to a gym, and 35 million Americans own a fitness tracking device. The fusion of technology, health and personalization has become the holy grail of digital innovation. But given the unique physical, mental and motivational makeup of every individual, how can we really use data to improve the modern fitness experience and ultimately deliver a higher performing human?

Sarah Robb O’Hagan, President of Equinox, will moderate a conversation addressing the toughest questions: How will the industry simplify the vast fitness and health data streams that consumers will have access to? What does all that data really do without the insights and coaching that enables users to change their behavior and improve their results? How will trainers and instructors incorporate data into their programs and help consumers improve their results through predictive analytics? The future of personal performance starts now.

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