I’m so excited to finally share my rebrand and blog update today. While a landing page has been up for the past two weeks of development, I’ve been working on this project for over two months with the fabulous Tara Ludgate of Hatch and Harbour. Keep reading to learn about the design process and the features of my new site.
In 2015, I spent quite a bit of time focusing on making my Instagram beautiful. I worked with my photographer to capture training photos from around the city and mixed in my photos of everyday life. In December, I decided that my website needed a revamp to match. I liked my old website but wanted to add custom features and make the aesthetic match my social media presence.
After making the decision to rebrand, I stalked dozens of designers on Instagram and browsed their portfolios. I got a few quotes and finally settled on Tara, who lives in Alberta, Canada. I felt that Tara’s aesthetic matched my own and loved that she had experience working with fitness clients. Tara and I met over Google Hangout and jumped into the design process. First, I filled out a questionnaire about my brand to introduce myself and explain my goals. Next, we moved into creative development, where Tara compiled the mood board below to make sure we were on the same page. Please note that I only own one of the images below. I loved the mood board and waited as Tara moved into developing my logo and alternate mark. You can find my logo in the header and my alternate mark on the About page. They both have a bright, clean aesthetic and share my passion for running. Finally, we moved into the website development phase. Last night, Tara finished the design that you see here. While blog posts are still being tagged, everything else is brand new. I’ve described the updated features below.
Sidebar — The sidebar includes much of the same information as my old website, but the organization is much cleaner. Two features are new. The Categories box links you to the four main topics I write about–Fitness, Running, New York City, and Style. The Featured Posts box shares content that is currently trending on my blog.
Menu — When you scroll down to begin reading a post, the menu is responsive. You can click the Menu button at left to open a drop-down menu. This menu includes subcategories to link to various pages. The menu also includes a Search box and links to my social media accounts.
Suggested Posts — At the end of each of my blog posts, there are now three linked posts that might also interest you. I’m currently updating the image thumbnails for this section, but feel free to browse.
The four pages linked in my menu were the same in my previous blog design. Again, Tara updated the aesthetic and organization of each.
About — This page includes my bio, as well as links to publications where I’ve been featured.
Races — This is my favorite page. Tara updated my destination race map and used the shoe print from my alternate mark to show my races. If you click on a shoe print, the map will zoom in. Below the map, I’ll keep a list of my upcoming races.
Classes — This drop-down menu lists various types of fitness classes that I have reviewed. These reviews include Strength, Spinning, Dance, Barre, and Yoga. I hope to add more class reviews to this section in the near future.
Contact — Want to chat? There’s an email form on my Contact page. Potential brand partners will soon be able to click a Media Kit link to learn more about working together.
Overall, I had a fantastic experience working with Tara and am thrilled with the result. She so clearly expressed my point of view on fitness through my new branding and website design. In the coming weeks, I’ll be introducing a new content series or two. Until then, check back on Monday for exciting updates from what I’ve been up to in recent weeks.
Photography by Nick A. Urteaga